Search Engine Optimization or more commonly referred to as 'SEO' is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

Steps to a better SEO

-steps that you can do on your site:

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.^[44] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.^[44] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element^[45] or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.

-steps that Ed Web Services can do for you on your site:

Managed SEO increases your website’s rankings in search engines. Increased rankings can lead directly to increased traffic for your site. More traffic means more opportunity for sales and leads. Ed Web Services offers a comprehensive process executed on your behalf regularly throughout the year making sure that your website's information is being indexed by the major search engines. The fours steps listed in the graphic is the process that EWS performs on your behalf on a monthly basis. These steps represent the most important processes to insure that your search engine rankings are at their peak for your website. Ed Web Services offers additional services as well to be sure that your site is at it's best when the information gets submitted.

SEO option can be added to any website package for just $69 annually.
(included in 'Mission Critical' packages.)