Your Facebook page is a critical piece of marketing your business or organization. It may currently be the most important piece. Your Page is an extension of your business. It’s an easy way to share updates and more with the people who matter most. It’s ready to help you engage your customers on desktop and on mobile. Here is a link to Facebook's guide to Page Fundamentals .
Here is a helpful graphic produced by Hubspot that summarizes Do's and Don't for managing your page:
Another great blog for ideas about marketing is "The Vertical Response Blog " You can even download a free copy of their E-Book entitled "How to Attract Customers with Facebook ".
There is no doubt that a Facebook page is critical to your business or organization. Use the information presented in this blog to assure that you are leveraging the Power of The Page in every way that you can.