Now you'll be able to create newsletters that people can't wait to read! Click the image to view the pdf. Brought to you by HubSpot :-)
A big thank you to the Homer Business Association for inviting me to present a seminar on Social Media. The HBA is a wonderful group of kind people who are the fabric of the Homer business community. Another big thank you to Sylvia Nye for going the extra mile to secure the Living History Center for the venue for the seminar. The venue there is second to none for a seminar of this type.
I have posted the content from the presentation here... The images within the presentation link to the respective websites imbedded in the presentation. Just click on the image on most slides and it will take you to more information on the topic.
Here are some additional tips for managing your businesses social media presence from Andrea Vahl, one of the web's best trainers on the topic of social media management:
There are huge benefits to participating in Social Media including:
Here at Ed Web Services we can assist you in meeting your businesses social media goals. From a one to one consult to get you moving toward your goals to comprehensive management of your business social media presence we can tailor a plan that is just right for you.
Joomla! is one of the world's most popular software packages used to build, organize, manage and publish content for websites, blogs, Intranets and mobile applications. Owing to its scalable MVC architecture its also a great base to build web applications.
With more than 3 percent of the Web running on Joomla! and a CMS market share of more than 9 percent, Joomla! powers the web presence of hundreds of thousands of small businesses, governments, non-profits and large organizations worldwide like Citibank, eBay, Harvard University, Ikea, McDonald's and Sony.
As an award winning CMS led by an international community of more than a half million active contributors, helping the most inexperienced user to seasoned web developer make their digital visions a reality.
Here are some of the Joomla! features you will love.
Joomla! is the most popular and widely supported open source multilingual CMS platform in the world, offering more than 64 languages. Webmasters and content creators can create websites to be presented in multiple languages, without ever needing to step outside of the options available in the Joomla! core software. This is a big step forward and represents a set of capabilities that can make websites much more accessible, reaching out to a much larger audience.
Our worldwide, enthusiastic community is filled with individuals, and teams of world class developers and business consultants who actively help at no cost in the forums.
There are thousands of professional Joomla! service providers throughout the world who can help build, maintain and market your Joomla! projects. The Joomla! community has a vetted directory of just some of these providers at the Joomla! Resources Directory.
One of the big challenges with any software is keeping it up to date. Fortunately, Joomla! has a "One Click Version Update" feature to make this process super easy for users of any skill level.
The built-in updater also has an automated checker which notifies you if anything needs updating; this includes notifications of the core software and Joomla! extension that utilise this feature. Keeping your site up to date is the single best thing you can do to secure your web assets and Joomla! gives you the tools to do this with little effort.
Joomla! has an in-app contextual help system to help every level of user to operate their Joomla. Most pages have a help button in the top right, helping you fully understand all options on that page. There is also a glossary explaining the terms in plain English, a version checker makes sure you're using the latest version, a system information tool helps you troubleshoot. If all else fails, links to a wealth of online resources for additional help and support are available, such as Joomla! Documentation and User Forum.
The Media Manager is the tool for easily uploading, organizing and managing your media files and folders. You can even handle more types of files, thanks to the configurable MIME settings. The Media Manager is integrated into the Article Editor so you can access images and all other media files for easy usage and enhancement of your written content.
Not enough with just one contact form on your site? The contacts component allows you to add several contacts, departments and categories, and extend the basic contact information with miscellaneous information and an image. Easily set up a contact form for each contact you create and allow access to the public or just to some registered users, or create a listing of these contacts.
With the built in search and smart search, your website visitors will be able to quickly and easily find the appropriate information on your site. And even more, thanks to the statistics you can analyze your visitors needs and streamline your content even better to serve them. You have the ability to use the included smart indexing, advanced search options, auto suggest searches - making Joomla! search the best in class right out of the box.
Joomla! is a Content management system at heart and has some seriously great features that make organising and managing your content a breeze. Content creation is made very easy by the inbuilt WYSIWYG editor and allows you to edit content without any knowledge of code. After you created your content you'll find a lot of possibilities to show it on the frontend. Next to different layouts, you're able to use several pre installed modules to show the most popular articles, latest items, related articles and more.
When you are managing content, organisation is a key requirement. Being able to create categories with nesting and no limits on depth is a great plus in helping manage large websites.
When categorisation is not enough to structure your content, it's time to look at a flat organisation structure which is best served by tagging. What's more, tagging in Joomla! also supports nesting, so limits are just not there!
Editing content should be easy and fast. You are reading through your site's content and see a change you need to make. No need to login to the administrative section any more for simple edits of content and modules.
Simply click and edit from the frontend.
You will never again lose a previous important version of your article and other changes on your site. You are now able to track exactly who made what changes, when, and, if a version note was entered, why the item got edited. Then if needed you can revert to any previous version.
The Joomla! core is just the beginning, the real power is in the way you can customize Joomla. More than 8.000 extensions are available to extend your website and broaden its funcionality. Visit the Joomla! Extensions Directory or use the Joomla! extension finder built right into Joomla! to see thousands of ways to enhance Joomla! to suit your needs.
ACL stands for Access Control List, it allows you to manage the users of your site, and different groups. When you're managing large content portals or even intranets that means you need extensive control on who can see what and who can edit or manage what. The Joomla! ACL is extremely powerful and can be tweaked via configuration to suit any needs you might have.
Your Facebook page is a critical piece of marketing your business or organization. It may currently be the most important piece. Your Page is an extension of your business. It’s an easy way to share updates and more with the people who matter most. It’s ready to help you engage your customers on desktop and on mobile. Here is a link to Facebook's guide to Page Fundamentals .
Here is a helpful graphic produced by Hubspot that summarizes Do's and Don't for managing your page:
There is no doubt that a Facebook page is critical to your business or organization. Use the information presented in this blog to assure that you are leveraging the Power of The Page in every way that you can.
Weather you are a for profit business, a non-profit or a philosophical cause , your website's purpose is to generate "sales". Sales to you may be realized as new site registrations for your non-profit site or actual sales if you run an commerce site. Sales are generated on the web based on this workflow: Traffic converts to Customers who then covert to Sales. Let's take a look at some of the ways that you can keep these conversions moving in the right direction.
Driving traffic to your site. Your Ed Web Services website should be the hub of your web marketing, and social media, email, QR Codes, etc., are spokes that should drive traffic to the hub. Today, Facebook is the most effective means of driving traffic to your website. People who 'Like' your Facebook page have already indicated to you that they are interested in becoming your customer or sharing what you have to offer with their friends so that their friends can enjoy what you have to offer. Use your Facebook page to direct people to your website by posting links to landing pages within your site that contain a 'call to action'. When traffic is directed to a call to action and execute that action by giving you their contact info, they are now considered a customer. If the call to action involves a business transaction like a purchase or subscription the conversion is complete. Site traffic => Customer => Sales.
Here is an image that illustrates the concept of using social media to drive traffic to your site. This particular images is from a blog from the Wine industry.
Now that you have gotten the traffic to your site, it's time for the 'Call to Action'. According to Wikipedia,
“A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel.”
(Excerpted from a blog on Canva.com ) Click, read, buy. Three actions you want your social media fans and followers to take. But they’ll never know how to react if you don’t ask. Incorporating an effective call to action that meshes tone, voice, content and strategy can make the difference between a post that flops and one that soars. Check out these strategies. Read about ways to create a COA by clicking the image: